Over the past few years, there has been more content than ever going ‘viral’. But, whilst this should never be the main objective of your content marketing campaign, there’s no denying that it can really put your business on the map and help it stand out from the crowd. Going viral is certainly possible if you’re using all the right strategies with your video marketing, but don’t worry – even if you don’t get the viral video you’d hoped for, getting the campaign right can still benefit your business in several awesome ways. Read on for our tips and tricks on running a successful video marketing campaign.
#1. Invest in the Right Kit and Software:
Today, it’s easier than ever to make your own marketing videos, so if you’ve decided to take the DIY route, it’s especially important to make sure that your videos can compete with those made by professionals. The good news is that there is plenty of relatively inexpensive kit and software programs that you can use to make your videos look like they were put together by somebody who does it every day. Final cut pro color is a great choice for putting the finishing touches to your shots and giving them a clean, professional look. Invest in a good camcorder and sound and lighting equipment too – it will make all the difference to your finished result.
#2. Focus on Interesting Stories:
People don’t want to watch videos that are trying to sell something to them. Instead, they want to spend their time watching videos that tell an interesting or exciting story that they can relate to. A list of reasons why they should buy something is the last thing that your audience wants to see. Instead, focus on getting to know your target market better so that you can provide them with engaging, interesting storylines that will capture their attention and have them hooked on finding out more.
#3. Use a Good Dose of Humor:
When it comes to video marketing, there’s a lot to be said for the power of humor. Think about some TV or online video advertisements that you’ve seen recently. More than likely, the ones that made you laugh the most are the ones that you remember the best. Unless you’re marketing a product or service that it would be seriously inappropriate to laugh about, it’s a good idea to use funny storylines, jokes, and humorous twists to keep the attention of your watchers and make them smile for all the right reasons.
#4. Make it Relatable:
Even if humor is out of the question, a relatable marketing video is essential to grab the attention of your audience. Think about your target market – who are they, what are they passionate about, and what is important to them? Coming up with storylines that your audience can relate to their own lives, or even tug on their heartstrings a little bit, is a very effective strategy for success.
Being successful with DIY marketing videos is easier than you think if you stick to these simple yet effective strategies.